Structured advertising and technical partnership within the BRL Europe championship.
The Platform
LORD’S Racing Team competes in the Bagger Racing League Europe (BRL EU) championship with two purpose-built Harley-Davidson performance bagger race bikes: BEE 8 and BEE 88.
The 2026 season consists of four race events across different European countries, supported by a professional paddock structure and consistent season-long communication.
Partnership with the team means structured visibility throughout the entire championship season — on track, in the paddock, and across media channels.
Partnership Models
CORE Partner – BEE 8
Exclusive season-level partnership linked to the team’s primary race bike.
Dominant branding position and communication priority throughout the championship.
Advertising Partner – BEE 88
Structured advertising zones (A1, A2, B) with clear hierarchy and limited availability to maintain visual value and brand clarity.
Technical Partner
Reserved integration for manufacturers whose products are actively used on the race bikes under real competition conditions.
Structure Principles
Limited Partner Quantity
Controlled number of partners to protect brand visibility.
Clear Visual Hierarchy
Defined placement logic and structured exposure.
No Internal Competition
Advertising and technical partners are positioned without overlap.
Four-Event Seasonal Exposure
Visibility across four BRL EU race events in different European markets.
Partnership Request
Detailed partnership materials are shared upon request to maintain a structured and selective collaboration process.
