Last updated: 2025-07-01
1. Who we are
Our website address is: https://lordsperformance.com
For privacy matters, contact us at: info@lordai.lt
Data controller: VŠĮ, LORDS RACING TEAM, company code 307118463
Address: Metalo str. 3C, LT-28216 Utena, Lithuania
2. What personal data we collect and why
2.1. Comments
When visitors leave comments, we collect the data shown in the comment form, the visitor’s IP address, and browser user agent string to help detect spam.
An anonymized string (hash) created from your email address may be provided to the Gravatar service to check if you are using it. Gravatar privacy policy: https://automattic.com/privacy.
After your comment is approved, your profile picture becomes publicly visible next to your comment.
2.2. Media
If you upload images, avoid uploading images with embedded location data (EXIF GPS) – visitors can download and extract that data.
2.3. Cookies
When leaving a comment, you may opt-in to saving your name, email, and website in cookies for your convenience – so you don’t have to re-enter them every time. These cookies last for 1 year.
When logging in:
- A temporary cookie checks whether your browser accepts cookies.
- Login cookies last 2 days (or 2 weeks if “Remember Me” is checked).
- Display preference cookies last 1 year.
- If you edit or publish a post, an additional cookie is saved (expires after 1 day).
2.4. Embedded content from other websites
Articles on this site may include embedded content (e.g., videos, images, articles, etc.). Such content behaves exactly as if the visitor had visited the other website.
These websites may collect data about you, use cookies, embed third-party tracking, and monitor your interaction with the embedded content – including if you have an account and are logged into that site.
3. Who we share your data with
Your data may be shared with:
- IT service providers acting as data processors
- Payment processors (e.g., Klarna, Stripe, PayPal)
- Delivery services (e.g., LP EXPRESS, DHL, Ingrid)
- Marketing providers (e.g., Google, Meta, Microsoft) – with your consent only
- Email marketing and review platforms (e.g., MailPoet, Yotpo)
Some partners process data outside the EU/EEA. We ensure all transfers comply with GDPR Article 46.1.c using EU Standard Contractual Clauses.
4. How long we retain your data
- Comments: Indefinitely, for automatic recognition of future comments.
- User accounts: As long as your account is active. You can view, edit, or delete your data anytime (except username).
- Purchase data: Retained for 3 years to manage returns, warranties, and legal obligations.
- Newsletters: Sent for up to 1 year from your last interaction or until you unsubscribe.
5. Your GDPR rights
You have the right to:
- Access your personal data
- Request erasure (“right to be forgotten”)
- Correct inaccurate data
- Restrict data processing
- Object to processing (e.g., marketing)
- Data portability
- Withdraw your consent at any time
- File a complaint with a supervisory authority
To exercise any of these rights, contact: info@lordai.lt
6. Additional information
We protect your data with SSL encryption, secure servers, and limited access. Comments may be scanned via anti-spam services (e.g., Akismet).
If you request a password reset, your IP address is included in the reset email.
7. Special Terms – LORD’S Racing Line Products
LORD’S Racing Line products are designed and manufactured exclusively for closed-course competition use. These components are not approved for public road use and must be used only in official racing or track environments.
By purchasing any product from the LORD’S Racing Line, you confirm that:
- You are aware that these products do not comply with street-legal requirements, including but not limited to noise regulations, emissions compliance, lighting, and safety equipment standards.
- You accept full responsibility for any consequences resulting from installation or use outside sanctioned racing environments, including legal penalties, insurance refusal, or damage to property and persons.
- You acknowledge that these parts may invalidate your vehicle’s OEM warranty or violate insurance terms.
- LORD’S Racing Line products are sold “as-is”, with no returns, refunds, or exchanges accepted under any condition, including track damage, improper fitment, incorrect installation, or buyer’s remorse.
- LORD’S Racing Line products are intended for experienced racing professionals and teams who understand the implications of high-performance modifications.
- LORD’S Performance is not liable for any loss, injury, or damages arising from the use or misuse of these parts.
By completing your purchase, you confirm that:
- You have read and understood these terms.
- You agree to waive any claim against LORD’S Performance for any outcome related to the use of Racing Line products.
- You understand that purchase of these products constitutes a legal acknowledgment of these conditions.
These safeguards are essential to ensure responsible use of LORD’S Racing Line components. Our brand stands behind performance – but only within its intended racing context.
For any questions, contact info@lordai.lt